Public Campaign Strategy: Non Structural Measures of Jakarta Flood Management

(Baca Versi Bahasa Indonesia)

The workshop was hosted by Department of Public Work, held Millenium Hotel, Thursday August 30th 2007. DRR Assistant attended the workshop.

Keynote topics are:
Living in Harmony by Saskia Ras
The strategy are: Campaign for administrators (2002), Public campaign (2003), Facilitate regional and local authorities to join, Weatherman illustrates sea level rise (2003), Weatherman explains in comics (2003), and Bring solutions closer to the public (2005-2006). There are several difficulties they need to face: many parties, skepticism, and lack of man power. But there are several success factors they are willing to share: support on administrative level, mandate for campaign team, good messenger, measurable success, strategic intermediaries, and long haul.

Risk Awareness Building by Sjoerd Hoornstra (Prog Manager Flood Emergency Management, Netherlands Ministry of Public Work)
Flood Risk Policy Goal is to control flood risk to an acceptance level. Netherland has 9 million people, with 60% of the country laid in the flood risk areas. Present initiative conducted in Netherland is “Think Ahead Campaign”. Government allocated 1 million euro per year for 2006 -2010 on this initiative.

Experience of Implementing Communication Strategy in Jakarta Flood Management by dr. Ernie Widianty (Bapeda Jakarta)
Jakarta has learned a big lesson on Flood 2002. Public education is needed, not only for external but also for internal staff of the provincial government. Some of the strategy implemented are building Information Support Unit (ISU), Lurah Empowerment, Exercise (Gladi), Public Education, etc.

Experience of Implementing Communication Strategy in Jakarta Flood Management by Ir. Dedy Permadi (Dept PU)
The type of communication implemented by Public Work Dept is mass communication (using mass media) and personal communication (especially to community group directly affected by flood. Both of the type should be conducted simultaneously.

Group discussion
Discussing problems of communication in Jakarta Flood Management, Target Groups, the contents of messages, and who deliver messages.

Writer: Erma Maghfiroh
Translator: Erma Maghfiroh